Scooty Pep+ – Go Babelicious!!
September 27, 2010 at 10:51 am Leave a comment
This is the latest Scooty campaign that we at McCann Bangalore have worked on.Below is the creative brief that I worked on followed by the TVC campaign which has 2 TVC commercials.
With the brief as “lovably immature”,the creative team led by my colleague Anil Thomas came up with the following 2 commercials and an eye-catching print campaign that has amply captured the spirit of young girls today.Since there was no existing phrase that could do justice to this irrational but lovable behaviour,Anil and team coined the term ‘Go Babelicious’ as a rallying cry for girls and women to just enjoy being themselves.
The Print Campaign
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